By Mindi Chahal

At midnight tonight (29 July) Microsoft will release Windows 10, its new operating system. It includes a new browser Windows Edge, universal apps that run across devices including phones, PCs and Xbox, and the wider availability of voice command tool Cortana – among other key revamps and upgrades.

An accompanying ad titled “The future starts now” shows how children won’t need to “remember passwords” or “obsess about security” because they will grow up with Windows 10.

It is evidence of a move toward emotive advertising for the tech company and a move away from “falling in love with its own stuff”, according Read full story ›

Source: Marketing Week