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Motorola aims to be antidote to ‘boring smartphone marketing’

on Jul 28, 2015 | 0 comments

By Thomas Hobbs

Screen Shot 2015-07-28 at 18.28.23

Motorola is releasing two new iterations of its premium Moto X smartphone series as it aims to undercut the latest Samsung Galaxy and iPhone devices with similar spec handsets at lower prices.

The first, the X Play, will launch in August with a price of £299. The smartphone boasts a 5.5 inch screen, a two-day battery life – which Motorola claims is the “most durable smartphone batter ever created” and 50% quicker on charges than Samsung and Apple’s latest iterations – and a 21-mega pixel camera.

The second, the X Style (£359), will launch in September and boasts a bigger 5.7 inch Read full story ›

Source: Marketing Week