By Seb Joseph

A growing advertiser base, an increase in ad engagement and the arrival of new ad products reflect “good progress in monetisation”, said Twitter’s interim chief executive Jack Dorsey, who replaced Dick Costolo last month. However, the site is at risk of driving away users with a slew of ads if new users do not temper its ad growth.

International ad revenue and US advertising revenue were up an impressive 75 per cent and 57 per cent in the quarter, while Twitter’s core users grew less than one per cent. It’s an “unacceptable” predicament for Twitter to be in, added Dorsey on Read full story ›

Source: The Drum