By Seb Joseph

The brand, which currently owns 5.2 per cent of the mobile market share, yesterday (28 July) introduced a suite of new products including the Moto G third generation and two new versions of its Moto X in a bid to compete at both the low and high end of the smartphone market.

Central to this is the brand’s current ‘Choose Choice’ messaging, which launched last year. However a stronger emphasis will be placed on defining a new relationship between consumers and their mobile devices with the idea of making technology “more human”, according to Motorola brand marketing director Barry Smyth. Read full story ›

Source: The Drum