By Sarah Vizard

Currently CFO Anthony Noto is in charge of marketing. However speaking on a conference call following its Q2 results announcement, he said Twitter still has a “marketing issue” in that people don’t understand Twitter or how to use it.

With that issue in mind, he said Twitter is currently talking to a number of “quality candidates” about the role. Twitter is also prepping the launch of its first integrated marketing campaign tp promote “Project Lightning”, a service it plans to launch in the autumn that curates tweets around live events.

The marketing push comes as Twitter said its “low level of penetration” Read full story ›

Source: Marketing Week