By Sara McCorquodale

If there’s one question every brand head should be continually asking themselves right now, it’s this: are we shareable?

Because being successful isn’t just about creating a pleasant shopping experience or a beautiful product. It’s about designing a shopping experience so exquisite, it inspires every customer’s inner show off. A product so wonderful, shoppers instinctively know it will garner thousands of likes, retweets, Snapchats and maybe even Periscopes.

So ask yourself now, is your brand shareable? If you can answer yes to the following four questions, hurrah! You are a social, digital dream. If the word no is a bit more frequent, Read full story ›

Source: The Drum