By Thomas Hobbs

Getting things growing again

P&G has gone through a well publicised streamlining process of its brands over the last year, with almost 100 brands being divested in the process. In the most recent deal, a good chunk of comestics brands are being sold to Coty.

As a result of the changes, Jim McNerney, lead director of P&G’s board, says the business is now “in the right place” with its “focused portfolio” of 10 categories and 65 brands “playing to P&G’s strengths.”

However that doesn’t change the numbers. When P&G releases its latest results tomorrow (July 30) it is expected to announce Read full story ›

Source: Marketing Week