New UK online shopping statistics, based on research conducted by Ve Interactive, has revealed that consumers making charitable donations online have the lowest cart abandonment rate, at 62 per cent.
The study also reveals that purchases from education institutions, which largely refer to customers applying online for education programmes, had the highest cart abandonment rate, at an eye-watering 92 per cent, followed by the travel and leisure sectors (both at 79 per cent). The financial services, retail and publishing sectors saw more moderate cart abandonment rates, ranging from 69 to 70 per cent.
Ve’s study also measured the number of “re-engagement Read full story ›
Source: The Drum
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