The publisher has partnered with Rezonence to include ad formats that ask users to interact with brands’ messaging mid-way through an article before they can read further.
Trinity Mirror is now offering this opportunity to advertisers as part of its sales package, using the ad tech company’s FreeWall service, as the Daily Mirror publisher seeks to improve the average yield for every ad unit it serves to its readership.
As part of the tie-up, Daily Mirror readers consuming content on both desktop and mobile devices will be asked to interact with the FreeWall ad units, in return for seeing the rest of Read full story ›
Source: The Drum
Industry News
