By John Glenday

Adidas is hoping to stay one step ahead of the competition with the unveil of a set of Star Wars branded trainers, with each metallic sheened shoe embroidered with an image of robots C-3PO and R2-D2.

For the more creative Adidas is even offering full customisation to suit individual tastes, with options available including Stormtrooper prints, Star Wars themed laces, gold or silver toe caps and Darth Vader and Storm Trooper moulded backs.

Anyone wishing to treat their feet will have to stump up $110 for a pair however.

The limited edition shoes form part of an increasingly substantial merchandising juggernaut as Read full story ›

Source: The Drum