By Seb Joseph

After losing faith in technology’s ability to pull in new users, the pressure is now on marketing to prise the site from the product death cycle it has been locked in for the last 12 to 18 months. User growth in its latest quarter rose by less than one per cent, a statistic interim chief executive Jack Dorsey deemed “unacceptable”. When it comes to its track record of communicating with the masses, it’s self-evident that Twitter has done a poor job as today it is the social media whipping boy. Put simply, it has lost its reason for being.

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Source: The Drum