By Sarah Vizard

Speaking on an earnings call last night (30 July) following Facebook’s second quarter revenues, Zuckerberg said the company will run the “a similar playbook” to how it built a business out of Facebook. While he said the company was under pressure to “just put banner ads and inorganic content into the experience”, Facebook decided that an “organic interaction” would be better long term.

That involved allowing companies to build free pages on the site and offering analytics on how use of those pages boosted their businesses before offering ads. It will be a similar strategy with its messaging services, with Facebook Read full story ›

Source: Marketing Week