By Seb Joseph

The chief executive of the world’s largest alcohol business Ivan Menzes claimed “stronger volume growth will deliver an improved top line performance” in the 12 months to June. Organic revenue was flat last year as demand for its luxury brands helped shore up slow growth. However, moves to bring its marketing and sales closer together are set to spread that uplift across its wider portfolio – or so it hopes.

“Traditionally, our marketing was focused on strengthening loyalty amongst our consumer base,” said Menzes. “But consumer habits have changed and consumers have more choice. Now we use great marketing Read full story ›

Source: The Drum