By Minda Smiley

The National Association of Realtors (NAR), which represents both the residential and commercial real estate industries, has named Boston-based Arnold as its agency of record after a competitive review involving 18 agencies.

Havas’s Arnold has been primarily tasked with helping NAR revamp the role of the realtor. Since many young people turn to the internet instead of a realtor when it comes to finding a home, Arnold’s goal will be to educate millennials on what exactly a realtor does and why they are valuable for the home buying process.

It will also be responsible for marketing efforts spanning across strategy, creative, digital, Read full story ›

Source: The Drum