Research on what has been dubbed the ‘grey pound’ has frequently surfaced over the years, yet it remains that just one in five marketers (22 per cent) are targeting the over-55 online shopper.
Despite the group set to make up a third of the population and two-thirds of retail activity by 2025, it is a massive market that is being neglected as marketers focus attention, and budget, on platforms such as Instagram, Facebook and Twitter.
However, few over-55s are influenced here and are more likely to be influenced reading blogs, shopper feedback, news articles and Google reviews, accoring to research from Read full story ›
Source: The Drum
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