By Alison Millington

Eat has appointed a new agency in Fold7 to develop and execute a “new creative strategy” for the brand, which offers a changing daily food-to-go menu that focuses on hot food. The move comes as Eat looks to expand beyond its urban base in cities such as London with a goal of opening at least 30 stores per year.

Brand director Sarah Doyle told Marketing Week: “To go from 100 to 200 stores over the course of the next three years we need to have a single-minded view of what the brand is about. There are loads of things we do Read full story ›

Source: Marketing Week