A campaign for the MicroLoan Foundation – a charity that enables women in Malawi and Zambia to work their way out of poverty – has offered small businesses ad space in premium London as part of a new campaign.
Exterion and Total Media donated 200 sites in the London Underground to the charity, but rather than using it to advertise themselves, MicroLoan Foundation offered up the space to female entrepreneurs and woman led start-ups in the UK.
A total of 82 companies, ranging from osteopaths to burger bars, gave a donation in exchange for the space, helping the MicroLoan to so far Read full story ›
Source: The Drum
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