By Thomas Hobbs

With 20 years of experience, Marks is a seasoned marketer having most recently left entertainment and content marketing agency Red Bee where she worked closely on campaigns for BBC and Disney.

She also helped craft the iconic Levi’s 501 jeans campaigns, which featured the music-obsessed “Flat Eric” character, while working for BBH in the 1990s.

Admitting that now is a “transitional time” for the music industry, citing the move to streaming and social media as an example, Marks says the label must start to “think differently” about the way it approaches marketing.

She told Marketing Week: “While the brand has been very successful Read full story ›

Source: Marketing Week