Linkedin has launched its Bring In Your Parents Day campaign to raise awareness and increase engagement with its user base of over 300 million.
The initiative offers parents the opportunity to gain an insight into their son or daughter’s working life for a day and was created after research revealed that one in three parents had no idea what their child did for a living.
The global B2C campaign has resulted in 55,000 parents visiting their spouse’s offices and features dedicated PR, content and social media elements that will run from now until November.
Global market-leader in senior mobile phone development, Doro, is Read full story ›
Source: The Drum
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