In response to O2’s recent advertising faux pas where it was forced to pull a promotion north of the UK border promoting England’s Rugby World Cup campaign, Caledonia Best has issued its own cheeky response.
As a result, the official beer of Scottish rugby has placed ads around Edinburgh that read: “Ono, You didn’t just put up an England poster, did you?”
JP Murphy, head of brand marketing at Tennent’s, said: “Caledonia Best has enjoyed strong connections with Scottish Rugby for the last couple of years so we were more than happy to take these spots after they became available. Read full story ›
Source: The Drum
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