By Gillian West

British fashion brand Hobbs has appointed Droga5 for a creative push spanning strategy, in-store activity and customer loyalty activations.

The appointment sees Droga5 named the brand’s global creative agency and charged with implementing a creative platform for Hobbs that integrates its global brand communications, ultimately expanding to a larger campaign in 2016.

“Droga5 brought an unparalleled level of insight into our consumer, as well as instinctively getting our brand,” commented Meg Lustman, chief executive officer at Hobbs. “We are excited to be partnering with them.”

Tamson Djaba, senior strategist at Droga5, added: “We are excited to be working with this Read full story ›

Source: The Drum