The London-based company, founded in 2012 by Timo Schmidt and James Carter, uses seasonal produce and ethically-sourced ingredients to offer consumers up to four delivered and recyclable recipe boxes per week, chosen from a weekly menu.
It was created in response to the trend of people not cooking as much at home and relying on fast food and takeaways, according to newly appointed CMO Mark Newton. He adds that the brand is “growing incredibly fast”, already seeing 500% growth so far this year.
“For most people, trying to plan recipes and getting the right ingredients is labour intensive,” he said. “We wanted Read full story ›
Source: Marketing Week
Industry News
