By John Glenday

The National Theatre has unveiled an all-new Backstage app at the New York launch of Adobe Digital Publishing Solution, an upgrade of the existing app which will run across all iOS enabled smartphones and tablets – with Android to follow shortly.

Built by Evolved Media Solutions using the DPS platform the app hosts magazine-style content including news, videos, photography and editorial material. This sits alongside archive content and built-in analytics to measure consumer information and ROI.

Toby Coffey, head of digital development at the National Theatre, said, “Media Solutions have created something for us that is an exciting extension to our brand, Read full story ›

Source: The Drum