Burger King released a proposal earlier today (26 August) suggesting that the two restaurants set aside their differences to create the “McWhopper”, which would include a combination of ingredients from Burger King’s Whopper and McDonald’s Big Mac, in honour of Peace Day, a United Nations-recognised annual day of global unity.
The brand suggested that a pop-up restaurant be launched in Atlanta for one day, in between both brands’ HQs in Miami and Chicago, where staff from both fast food chains would come together and serve their limited edition burger.
While McDonald’s recognised its rival’s “great idea”, the brand believes that both chains Read full story ›
Source: Marketing Week
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