The brand has appointed Wales and British Lions captain Sam Warburton as ambassador and will launch a digital, in-store and PR campaign featuring footage from previous Rugby World Cups.
The move is part of Duracell’s effort to galvanise consumers” and “make a statement of intent going forward” through the launch of a number of marketing campaigns as it becomes a standalone company.
Duracell was one of many brands dropped from the P&G portfolio as part of an effort by the FMCG giant to streamline its business and cut costs by focusing only on its “core strategic” brands, a deal that is Read full story ›
Source: Marketing Week
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