By Seb Joseph

It spotlights the group’s ambitious plans for a piece of tech expected to attract over $1bn in revenue by the end of the year. Not bad for a service that Sir Martin has described as the “poor man’s” equivalent to Facebook’s Atlas and Google’s Doubleclick when it acquired the foundations of the ad platform back in 2007.

The acquisition eventually birthed Xaxis in 2011 and the advertising executive has spent the intervening years manoeuvring it into the ongoing value and verification debates around digital media. Sir Martin, a vocal critic of the closed ecosystems favoured by ‘walled garden players’ such as Read full story ›

Source: The Drum