Sanctuary has launched its first- ever brand campaign, encouraging women to #LetGo.
Appointed as lead strategic and creative agency for Sanctuary earlier this year, Southpaw has developed a tear-jerking campaign for the iconic British brand, to build brand equity and develop a modern and more relevant way to communicate with women in their busy lives.
Together with the Sanctuary, Southpaw discovered research to show that women today are under increased pressure to be more, do more and give more resulting in stress and imbalance. As an example, 7/10 women feel under pressure to be the ‘perfect woman’. Nearly half of all women Read full story ›
Source: The Drum
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