By Jamie Hewett

Following Google’s attempt to purchase game streaming site Twitch last year for $1bn, it comes as no surprise that the tech giant is opening its own live games steaming portal through YouTube. The move sees Google go head to head with rival Amazon, which bought Twitch later in 2014 for $970m.

With a global presence, mobile apps and a directory of more than 25,000 games, each with their own profile page, it’s clear that Google has had a ‘no holds barred’ approach to its latest venture. But will this be enough to ensure YouTube Gaming will be a successful initiative? And Read full story ›

Source: The Drum