Most people, with notable exceptions like Kanye West, don’t really like to blow their own trumpet. Leading the charge of self-imposed humility are marketing agencies.
It’s easy to forget how your agency’s very own talent can be put to use for your own promotion. There can be a tendency to let the work ‘do the talking’, which sounds reasonable at first but is actually a pretty ridiculous suggestion. Imagine if one of your clients decided to just let their, for example, latest chocolate bar ‘do the talking’. One suspects no sales records would be broken.
I’ve summarised a few key areas that Read full story ›
Source: The Drum
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