The struggling brand, which also owns fashion retailer Hollister, saw marketing, general and administrative expense for the second quarter reach $119.8m, up from $111m in 2014. Despite the increased marketing spend, sales in the the three months to 1 August dropped by 8 per cent year-on-year to $818m.
Speaking on a call yesterday (26 August) with investors Arthur C. Martinez, executive chairman at Abercrombie & Fitch said that while the results “encourage us that we’re on the right track” the brand still has “much to achieve”.
“An important part of our longer term planning and thinking is the establishment of Read full story ›
Source: The Drum
Industry News