By Jennifer Faull

“The traditional view of the Women’s Institute is jam and Jerusalem or Calendar Girls,” laughs Charlotte Fiander, head of communications at the WI. “I have people thinking my actually job is making jam in the office every day. It’s not.”

The WI is changing, but it isn’t looking to ditch its roots outright. Instead, it wants to build on them as it explores new ways to connect members and engage with the younger generation whilst also ensuring those that have been with the group for 40 or 50 years don’t get left behind.

Fiander is part of a team of just four Read full story ›

Source: The Drum