The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” as he visits countries that don’t have a Carphone Warehouse.
The new 60-second ad is set in Miami, Florida and shows Keith at Miami Beach as he interacts with the locals, rubbing them up the wrong way with his tongue-in-cheek humour. In one shot he meets a beach bodybuilder and admonishes him for making a fool of himself by not having enough data to upload selfies. He then comes across an attractive female lifeguard and scolds her for struggling Read full story ›
Source: The Drum
Industry News