By Naomi Taylor

Retailer TK Maxx has selected digital agency 7thingsmedia to launch and manage its affiliate strategy and digital activity across the UK.

The international, off price, designer brand retailer has made the appointment to plan and execute its first ever UK affiliate programme to support the brand’s digital presence and growth. TK Maxx retail designer blags at 60% less than the RRP, making it one of the most popular high street brands with hundreds of stores in the UK.

Matthew Wilkinson, business director at 7thingsmedia, said about the appointment “The team is thrilled to welcome TK Maxx to the agency. Given the ever-increasing Read full story ›

Source: The Drum