BuzzFeed, a website that has over 200 million unique visitors, will create the content for WPP clients using its dedicated creative group BuzzFeed Motion Picture, plus the media agency’s creative teams will also be able to access BuzzFeed’s expertise to produce social content for all platforms.

The deal will also include preferential media-pricing for GroupM’s clients, and will also see the pair use BuzzFeed’s proprietary data technology POUND to glean insights on its audience for more strategically served ads to the website’s audience with more relevant ads.

Rob Norman, chief digital officer of GroupM, said: “The future of advertising Read full story ›

Source: The Drum