Research shows that despite 91% of eight-year-olds using the internet at least once a week, parents don’t initiate conversations about how to avoid the potential risks until the age of nine, according to a YouGov survey of parents with children aged eight to 13.
When it comes to facing issues such as bullying, road safety or ‘stranger danger’ offline, however, parents are far more proactive, broaching the subject with children as young as six.
Ronan Dunne, CEO of O2, believes parents need to recognise that the challenges of the offline world don’t disappear when transitioning online.
He said: “We sit in the middle Read full story ›
Source: Marketing Week
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