It will mark the first time Hungry House has used the technology, traditionally harnessed by retailers, andties up with its sponsorship of the ‘Fun Bunch sound system used at the three-day event.
Users of the Hungry House app will be sent larger than usual discounts when they are in proximity of the ‘Fun Bunch’ stage, on the corner of Talbot Road and Sutherland Place. Although mobile signal at the Carnival is notoriously unreliable, Hungry House will be relying on the iBeacon’s bluetooth sensors to engage crowds.
“With over one million people attending Notting Hill Carnival, this really is a great opportunity Read full story ›
Source: The Drum
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