The MTV VMAs are upon us and will air this Sunday at 9pm Eastern. For years these awards have proven that social TV innovation is still possible. The team that produces the show has found countless ways to impress audiences and the industry by leveraging new platforms, social talent and behind the scenes digital integrations.
Miley Cyrus will host the show, a smart move by the network after her twerking two years ago and her memorable win when she had a homeless teen accept on her behalf. The parade of smart marketing stunts have Read full story ›
Source: The Drum
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