According to the RFU’s head of marketing Nic Fletcher engagement with the Rugby World Cup is going to be “off the scale”.
In the festival session, taking place on the data and analytics stage, Sophie Goldschmidt, chief commercial and marketing officer, will cover how the RFU boosts revenues and fan engagement using data.
Stats are already rolling in surrounding the sport. Research from Trinity Mirror’s reader panel, made up of a sample of 4,000 people in the UK, finds that 66% plan to follow the tournament this year.
It also finds that 61% of Read full story ›
Source: Marketing Week
Industry News
