By Dominic Strowbridge

The backlash against Spotify’s new privacy policy has highlighted a growing disconnect in brand and customer perceptions to data sharing.

Spotify’s main crime may be poor communication – its privacy policy is similar to that of other streaming apps like Tidal, Google Play Music and Apple Music. But the uproar proves that people are no longer willing to blindly accept changes to their privacy data.

Constant media stories around privacy exploitation and breaches have made customers more savvy and cagier than ever before. People are becoming more aware of the value of their data and increasingly protective about how it’s used. Read full story ›

Source: The Drum