By Lauren McGregor

Social moves fast. Today’s media frenzy is tomorrow’s old news.

Unfortunately, though, speed isn’t something that’s built into the traditional agency and client model: brief, strategy, creative and execution with regular feedback sessions throughout. For this reason, speed of response can be your friend and your secret weapon in the battle for consumers’ attention.

That’s great in theory, I hear you say, but what does that mean, exactly, when the rubber hits the road? Here’s the story of how we went viral in a day by combining listening with creativity – at speed. And what we learned along the way.

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Source: The Drum