By John Glenday

A US anti-smoking campaign is exhorting teenagers to kick the habit before it becomes an addiction by recruiting a host of YouTube and Vine stars – as well as a rainbow puking unicorn and a talking cat.

It’s a Trap features real-life versions of the internet memes and has been devised by the Truth Campaign for broadcast during Sunday’s MTV Video Music Awards.

Focussing on recreational smokers the campaign specifically targets those taking a sly puff on a night out or taking part in a hookah party.

This sees various teenagers trot out a variety od excuses for smoking; including ‘I’ve never even Read full story ›

Source: The Drum