PicsArt, which is emerging as a strong rival to Instagram, currently has a monthly user base 65 million and is now focusing on attracting brands and advertisers onto its platform.
In an interview with Tech Crunch, Edge said that PicsArt provides a huge “opportunity for brands” and admitted he hadn’t been planning to leave Instagram but was attracted by the potential of the company because he felt it was “pushing into the future” and saw an opportunity to build something unique.
Given his previous experience, the appointment signals the company’s focus on bringing in more brands and marketers onto the app. Edge Read full story ›
Source: The Drum
Industry News