Can Colbert compete with Fallon's viral video success?

By Kimberlee Van Der Wall

Will Stephen Colbert be able to hold onto his younger viewer and fan base? On Comedy Central, 43% of The Colbert Report’s regular audience was younger than 30 (according to Pew). Additionally, the personality that Colbert perfected for Comedy Central won’t exist in the same way on CBS. As a new generation of late night begins one thing is for sure – Jimmy Fallon and Stephen Colbert’s battle for the top viral videos each day will be as strong as the linear ratings competition.

Fallon’s focus on viral videos when he got his late night start in Read full story ›