By Alison Millington

1. McDonald’s shuts down Burger King’s Peace Day offering

McDonald’s has rejected an offer by Burger King to team up for a one-day “peace offering” to mark International Peace Day on 21 September.

Burger King issued a proposal this week (26 August) suggesting that the two restaurants set aside their differences to create the “McWhopper”, which would include a combination of ingredients from Burger King’s Whopper and McDonald’s Big Mac, in honour of Peace Day, a United Nations-recognised annual day of global unity.

While McDonald’s recognised its rival’s “great idea”, McDonald’s CEO Steve Easterbrook released a Facebook post stating: “We commit to Read full story ›

Source: Marketing Week