The move follows Burger King earlier this week publishing an ad in prominent US papers looking to launch McDonald’s for a partnership which would have resulted in the McWhopper Burger for World Peace Day.
The partnership would have birthed the exclusive McWhopper, a fastfood fusion of the Big Mac and the Whopper, had McDonald’s chief executive, Steve Easterbrook, not attempted to take the high ground by instead calling for the brands to collaborate to in a “meaningful global effort”.
Following on from the PR stunt, dubbed a “dog’s dinner” by publicist Mark Borkowski in The Drum, fast food Read full story ›
Source: The Drum
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