The National Readership Survey (NRS) has found that just under 19 out of 20 UK adults consume news and magazine brands across print in digital between June 14/15.
The study found that over 48.6m people were reached by the publications during the measurement period.
Simon Redican, chief executive of NRS, said: “The latest data shows the almost ubiquitous reach of published media, with 94 per cent of GB adults accessing our content.
“Advertisers have the opportunity to engage with 48.6m adults every month across every platform, from print and PC to mobile and tablet.”
A further 83 per cent of adults were found to Read full story ›
Source: The Drum
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