By Seb Joseph

The measurement firm is months into an initiative that allows it to finally monitor almost 1,000 shows on streaming services like Netflix and Amazon Prime, according to the Wall Street Journal. While limited in its scale for now, the US-based scheme offers up viewing numbers for shows as well as gender and age information. It does not however, track international subscribers or those who stream shows from mobile devices.

Netflix and its peers have been less than forthcoming in sharing their streaming data as they look to frame the narrative of their growth around subscriber numbers.

Additionally, there’s the issue of the Read full story ›

Source: The Drum