The move comes on the back of a faster than expected slump in the print advertising market this year.
The £3m ad campaign will run in print and digitally across 18 of the UK’s largest newspaper titles including the Guardian, the Observer, the Telegraph, the Sun, Daily Mail, as well as the Independent, i and London Evening Standard.
It is being spearheaded by the national newspaper marketing body Newsworks and has been created by agency Holmes Hobbs Marcantonio.
A series of six ads aims to highlight the influence newspaper brands continue to command as well as the attention they Read full story ›
Source: The Drum
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