By Jennifer Faull

The TV campaign runs for two months from 1 September and focuses on a family’s need to change cars.

The ad follows the imminent arrival of a new baby, as shown through the eyes of a young boy helping his Dad prepare to sell their car.

The creative aims to show the ease of selling a car through Auto Trader as well as the range of cars available.

Naomi Hahn, director of audience and brand at Auto Trader, explained: “It’s really important for us to continue to grow our audience and that’s all about increasing our relevancy to consumers. We help throughout Read full story ›

Source: The Drum