By Seb Joseph

Defining the global publisher by site traffic is “very limiting”, said Time Out’s campaign marketing manager, Fearne Atkinson. “We’re a lot more broader and expansive than that”, a dictum it has adopted to keep up with the Buzzfeeds of the world that believe they need to be everywhere their audience is rather than trying to pull them into channels they don’t want to be in.

“Our work with Facebook is about getting people involved with the brand and building a community rather than just being involved with the site,” said Atkinson. The tie-up is best summed up by Time Out sharing Read full story ›

Source: The Drum